BASSTRIX Monogram Tee

Basstrix Lure Co was established in 1995 by Bruce Porter. Bruce is a premier lure creator and innovator in the swimbait world. Bruce is still a part of the company and strictly focuses on Research and Development for future products. 

In 2021, it was time for Basstrix to again innovate with the angling experience and fresh perspective of CEO Brian Evans. Evans will guide the company into the future of the sport of fishing. While continuing to manufacture previous models from the past, the company will focus on new models, techniques and innovation to develop exciting new products.