NEW GRAPHIC T-SHIRT DROP

WELCOME TO TEXAS

Set The Hook & Lasso Them In

Lateral Vision | RAISED BY WATER

Create Your Own Wave.

LATERAL VISION | RAISED BY WATER

DRIVEN BY DESIGN & INSPIRED BY NATURE.

SHOP OUR NEWEST ARRIVALS BELOW

LATERAL VISION | DON'T STOP SEARCHING

Sunsets & Hooksets

SHOP OUR MOST POPULAR COLLECTIONS BELOW

MEET OUR ELITE SERIES ANGLER

MATTY WONG

In 2022, Matty became the first ever Hawaiian-born angler to make it to the BASS Nation Elite Series Tour and compete in the Bassmaster Classic. His postive attitude and passion for fishing are world class, and we are very proud to have him as our first ever Pro Angler. Check out his collection in which you will be directly supporting him.

BASSTRIX X LATERAL VISION

POPSICLE SERIES

Who isn't a fan of an ice cold popsicle on a hot summer day? We went ahead and compiled a list of some our favorite popsicle flavors and thransformed them into fish catching swim-bait colors. Not only do these colors look delicious, they're also proven to get bit!

BASS MASTERS | GOLF COURSE CHAMPS

WHEN TWO WORLDS COLLIDE

We can all agree both fishing and golfing are equally as fun as they are frustrating. Back in the day, we'd fish the local golf course ponds, all while hopping barbed wire fences and dodging security guards. This is for those that took the risk and became a GOLF COURSE CHAMP!

FISHING DIVISION

THE TUG IS THE DRUG.

HUNTING DIVISION

WE'RE HUNTERS, NOT GATHERERS.

OVERLAND DIVISION

CHASING TRAILS NEVER FAILS.